Virgin Atlantic Air passage Inc.

VIRGIN ATLANTIC GLOBALIZATION

Virgin operates in the third era of Globalization (2000 onwards) where almost everything is connected through the Web. This means that Virgin use thoroughly Internet and other technological systems to carry out its business. The The positive effect of Virgin mobile Atlantic written for capture the international marketplace and to the improvement of the business, but still there are a few challenges knowledgeable that effect the organization policies and the making decisions, they incorporate: Co-operation to airlines (i. e. Singapore Airlines)

Consideration of different civilizations of people

Environmental factors (measures to reduce substantially pollution) Research of outer-space tourism

Consideration of trade arrangement and tariffs

Increased aircarrier destinations to other countries especially producing countries Virgin bargaining capacity to negotiate better deals with companies Investments in latest technologies

Offer of better working conditions for employees

The benefits Virgin mobile gains by Globalization will be that the cooperation with other airlines has proved to be helpful to the organization in improving it is global network of intercontinental destinations and has increased its profit margin. Moreover, due to research of outer-space travel and leisure more and more people are curious about the outer-space, thus the company features taken the initiative to be the first airline that is providing this services. Furthermore, the consideration of trade agreement and tariffs reduces entrance barriers costs and business expenses. Actually stakeholders obtain some positive aspects from Virgin's Globalization, my spouse and i. e. thought of their several cultures, environmental measures to reduce pollution, raising number of obtainable airline locations, better operating conditions, and increasing task offers and cheaper airfare through the co-operation with other flight companies. GLOCALIZATION

Virgin mobile Atlantic Technique is to " think global, act local" to better understand customers' requires. For this reason, the organization has chose to make the flight flexible to accommodate different ethnicities and languages of targeted consumers: for instance , hostesses use the burka in Etihad Airways. Virgin Atlantic Companies are standardised across several countries, varying in the flight segment that depends on the company you are flying with (i. e. Virgin Ocean and her sisters, Virgin Australia in Oceania and Virgin America in USA). To better satisfy local customers' needs, the company has performed some relationships, as they performed with Atmosphere New Zeland that offer unparalleled choice in flights throughout the Tasman, Singapore Airlines, Etihad Airways, Delta Airlines, SkyWest Airlines, Hawaiian Airlines, etc . Specifically, Singapore Airlines has come about as the only biggest investor in Virgin mobile Australia, nipping up $122 million (19, 9%) in shares inside the airline of Richard Branson's Virgin Group. Air New Zealand provides about 19% of the outstanding shares, Etihad 8%, and Virgin Group 13%. Furthermore, Virgin Atlantic Airways runs the vast majority of their weekly chair capacity on routes to North America. The network ranges 33 non-stop passenger destinations of which eleven are in North America, 8 in Central America as well as the Caribbean, 4 in The african continent, one in the center East and eight inside the Asia-Pacific place. The Global/Local Responsiveness graph for Virgin

According to the Global/Local Responsiveness chart Virgin Atlantic Airlines can be on a medium-high position, while regionalization is definitely difficult to obtain for this kind of a global services like the one of airlines.

As you can see from the Graph, a competitor including Ryanair offers more standardized services when compared to Virgin, actually Ryanair's navy consists of only 1 kind of Airbus (i. e. Boeing): every time you fly with Ryanair you can receive the same food, go through the same conveniences and feelings, and it will become only for a quick haul.

Alternatively, Virgin will be able to offer global services on a local-scale,...

Referrals: Online, 28 March, 2001.

Goetzl, David, Virgin Atlantic Airways, Marketing Age, dua puluh enam June, 2k. Vol. 71, Issue

28, Page thirty seven.

Philip Cateora, John Graham and Martha Gilly, Intercontinental Marketing, twenty-eight September, 2012.