Mainstream Press and Male or female Stereotyping

Katherine Pomykacz [996888783]

Media Laboratory 7: Feminist Analysis

Popular Media and Gender Stereotyping

It is well understood which the mass media holds the power to boost dominant interpersonal understandings of males and females, further more producing discerning social devices (Ott, 2010, p. 180). This is carried out through the media's ability to naturalise the link among various neurological traits (born by men and females) with male or female norms (of femininity and masculinity). Stereotyping can occur when a " deceptive or simple representation” is produced, generally by blending together realistic areas of life, materials conditions and social functions (Ott, 2010, p. 180). These kinds of gender stereotyping can be discovered through this kind of popular television shows as: The Simpsons and The Honeymooners. The popular sitcom entitled, The Simpsons depicts a north american working category nuclear friends and family that " define traditions, society, state of mind, and exploits the problems that Americans face every day” (Hodge, 1999, p. 1). Within the episode: " Homer Alone”, the characters can resemble the normal gender and family roles, and at instances contradict all of them through their actions and personalities (Hartman, 2009).

The first scene opens with a sped-up version of Marge's (Homer's Wife) daily routine. The combination of cooking, cleaning, and taking care of her three children and husband lead to her breaking point (Hartman, 2009). At this point, it can be evident that " the cost of motherhood” requires overworking and under-appreciation from her friends and family (Hartman, 2009). Marge decides to travel on the relaxing getaway, leaving her household obligations to her spouse (Homer), and childrearing with her sisters. During her keep, Homer challenges with maintaining the children and keeping the property in order. When Marge comes back home, the family understands how much they will missed and need her to properly function as a family (Hartman, 2009). The episode will highlight the intense labour associated with taking care of the home and friends and family (which has been devalued and unacknowledged), although a resolution is merely found when the well-constructed gender norms will be re-established (Miller, 2009, g. 2).

In the situation comedy show entitled The Honeymooners describes a working category man (Ralph) and his better half (Alice). The episode: " Brother Ralph” explicitly identifies gender rules and stereotypes through the characters and their attitudes toward work, home-life, and leisure time activities (Marx, 2011).


Katherine Pomykacz [996888783]

Media Lab 7: Feminist Examination

Within this event, Ralph is temporarily laid off from his job like a bus driver and must accept Alice's plea to land a brand new job like a typist. Rob becomes envious and embarrassed by his wife's new location and insists he meet up with her new (male) supervisor and that they work at home (Marx, 2011). As Alice and her (handsome) manager are working, Ralph learns this individual has been rehired and strongly throws Alice's boss out of the house (Marx, 2011). Alice can be both angry and flattered at Ralph's violent jealousy. She and Ralph are exceedingly happy to come back to their traditional roles. This episode shows the necessity of retaining a traditional label of labor within the household (Marx, 2011). It is also possible to break-down gender stereotypes into three separate sub-categories, all of which assess the male and female notions that can " gloss over the complicated characteristics that really define a social group” (Ott, 2010, p. 180). Therefore , you can analyze The Simpsons plus the Honeymooners through an: active or passive, open public and private, and logical or emotional (Ott, 2010, l. 182). Tips of masculinity convey pictures associated with a man's company, activity, control, and physical strength (Ott, 2010, l. 182). In addition , ideas of femininity happen to be associated with pictures of weak point, innocence, and vulnerability (Ott, 2010, l. 182). Homer and Marge Simpson the two fulfill these kinds of feminine and masculine stereotypes (Vernay, 2012, p. 1). It is noticeable that...